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National Hug Day, also known as National Hugging Day, is dedicated to encouraging the act of hugging. This day offers everyone an opportunity to express their feelings through a warm and sincere hug, emphasizing its importance in building healthy relationships. The distinctive aspect of this occasion is not only the propagation of love and care, but also the articulation of empathy and understanding towards others. It seeks to highlight the universal significance of a hug in providing comfort, reducing stress, and positively impacting mental and physical wellbeing.
The genesis of National Hug Day can be traced back to 1986 in the USA, initiated by Kevin Zaborney. It has now found recognition worldwide, including India. For Indians, this day holds a unique relevance. Hugging is a predominant part of India's diverse cultures and traditions. From heartfelt greetings to festivals or celebrations, a warm embrace is a common gesture of connection and unity among the people of India. This day, hence, symbolizes and encourages the age-old tradition of expressing affection, respect, and solidarity through embracing each other.
In India, National Hug Day is recognized and celebrated in various ways, similar to global practices. Some people use this day as an opportunity to bridge gaps in their relationships and reconcile. Many individuals also participate in social causes, spreading warmth and kindness amongst the underprivileged. Schools and colleges also conduct programs highlighting the therapeutic benefits of hugging. This observance is universally celebrated on January 21st each year.
Top 8 Facts for 2026 Hug Day in India
In India, the observance of National Hugging Day on January 21 often serves as a prelude to the even more widely celebrated Hug Day held on February 12 as part of the Valentine’s Week festivities.
The concept of a "healing hug" gained immense cultural traction in India through the Munna Bhai M.B.B.S. film, which popularized the term Jadoo Ki Jhappi to describe how a simple embrace can provide emotional relief and empathy in stressful environments like hospitals.
Beyond romantic gestures, hugging is scientifically proven to trigger the release of oxytocin, often called the cuddle hormone, which helps reduce cortisol levels and lower blood pressure, according to insights shared by health experts at the Postgraduate Institute of Medical Education and Research in Chandigarh.
During these observances, many Indian social media users frequently share iconic cinematic moments, such as the legendary mustard field embrace between Raj and Simran in Dilwale Dulhania Le Jayenge or the emotional reunion in Veer-Zaara.
The Animal Welfare Board of India previously sparked a significant national dialogue by proposing a Cow Hug Day initiative to encourage citizens to embrace cows for "emotional richness" and to honor traditional Vedic values.
Youth-led movements in metropolitan cities like Hyderabad and Bhubaneswar have organized Free Hugs campaigns in public spaces to promote mental health awareness and combat the urban loneliness felt by many young professionals and students.
Psychologists in India note that a hug lasting at least twenty seconds is the optimal duration to stimulate the production of serotonin, which helps in stabilizing moods and fostering a sense of security in a culture where public displays of affection have traditionally been restrained.
National Hugging Day was originally founded in 1986 by Kevin Zaborney, who intentionally chose the date to fall between the year-end holidays and Valentine’s Day because he noticed it was a period when people often experience a seasonal dip in their emotional well-being.
Popular films that relate to Hugging in India are? Barfi! – An Indian comedy-drama film about the relationships between a girl with autism, a carefree man and his autistic childhood friend. Monsoon Wedding - A film showing the emotional chaos that ensues before a traditional Punjabi Hindu wedding. Born into Brothels- An Academy Award-winning documentary where children living in the red light district of Calcutta learn photography to expand their horizons. The Lunchbox - A film about two virtually strangers who develop a connection through notes in a lunchbox.
Popular events that occur on National Hug Day in India are: 1) Hug Day Marathons: Some organizations or clubs arrange marathons to celebrate this day where participants share hugs. 2) Charity events: Some NGOs or social organizations might organize events or campaigns where people can show their support and care by hugging.