World Tourism Day

World Tourism Day History

World Tourism Day is an annual observance organized by the United Nations World Tourism Organization (UNWTO) to raise awareness about the importance of tourism and its social, cultural, political, and economic impact on countries around the world. The day aims to demonstrate how responsible tourism can contribute to sustainable development, promote cross-cultural understanding, and encourage a global appreciation of our planet's diverse and unique heritage. Various events, activities, and educational programs are held worldwide today, promoting tourism as a powerful tool for positive change.

Established in 1980 by the UNWTO, World Tourism Day has been celebrated with different themes and objectives each year, focusing on tourism's various impacts within developed and developing countries. Canadians, known for their love of travel and exploration, are key contributors to the global tourism industry. In recent years, domestic tourism in Canada has seen a significant surge, with millions of Canadians discovering their home country's beauty and cultural richness. World Tourism Day offers a unique opportunity for Canadians to further appreciate and celebrate their natural landscapes, vibrant cities, and diverse cultures.

In Canada, World Tourism Day is marked by various events and initiatives organized by both governmental and non-governmental organizations to promote responsible and sustainable tourism practices within the country. Such events may include workshops, seminars, and media campaigns to engage Canadians in the importance of tourism for the country's socio-economic well-being. The Canadian government collaborates closely with the UNWTO on different international platforms to address global tourism challenges. World Tourism Day is observed on September 27th, and its celebration serves as a reminder that responsible tourism can benefit both local communities in Canada and contribute to a more prosperous and interconnected world.

World Tourism Day facts

• The theme for World Tourism Day in 2025 was Tourism and Sustainable Transformation. In 2024 the theme was Tourism, Justice, and Peace: Bridging Barriers and Amplifying the Voices of the Unheard. In 2023 the theme was Tourism and Green Investments.
• Globally, travel and tourism’s direct contribution to GDP was approximately 5.8 billion U.S. dollars in 2021.
• France continues to be the most visited country in the world with nearly 90 million tourists every year.
• Canada's tourism industry contributes significantly to the country's economy, employing over 1.8 million people and accounting for around 2% of its GDP.
• Canada shares the longest international border (5,525 miles) with the United States.

In the News and Trending in Canada for World Tourism Day

Top things to do in Canada for World Tourism Day

• Visit the East Coast provinces, including Nova Scotia, New Brunswick, and Prince Edward Island, to enjoy the coastal landscapes and partake in maritime culture.
• Explore Canada's World Heritage Sites, such as the Historic District of Old Québec, Gros Morne National Park, and the Canadian Rocky Mountain Parks.